County Theatres Trailer App

Challenge: Create a mobile app for a topic of interest

Solution: Create an easily accessible movie trailer application

Target Audience: Male/Female ages 18-40

Goals

The goals of this project were to research and come up with new ideas for how having a simple and easy access to movie trailers can benefit peoples everyday lives.

Research Methods

Survey: A quick survey was created and given to random people. The questions on the survey were mainly related to the level of passion that the individual has for films and what kinds of problems they may face when trying to watch a movie whether it be with others or alone

Interviews: After the surveys were finished 10 participants were interviewed. These people were mixed in age and gender and were asked more personal questions about their everyday lives and their movie going experiences.

Usability Test: After conducting the interviews a low-fidelity mockup was created and given to people to test. They were asked to view a certain title and their path through the main user flow was marked down.